From the SERP.
Practical SEO and AEO notes for New Jersey businesses.
Should I Block AI Bots? (Probably Not)
Probably not. I audited 30 sites including every major news publisher and AI lab: 8 of 8 publishers blocked AI bots, 1 of 22 non-publishers blocked (Reddit, for licensing). Everyone else allowed everything.
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Schema Markup in 2026: What I Shipped
Schema is the layer search engines and LLMs read to interpret what your site is. Here's what counts as basics in 2026, what I layered on top, and what I caught getting wrong on my own rebuild.
Keep, Merge, Redirect, or Kill: Here's How I Decided
I had sixty pages on my own SEO site. I kept five. The framework works the same on libraries ten or a hundred times the size. Volume isn't the question. Decision rules are.
Why I Rebuilt on Next.js (And Who Probably Shouldn't)
I run an SEO firm. I rebuilt my site on Next.js. Most of my clients are on WordPress and that's the right call for them. Here's the honest version.
I Let My Own Site Die. Let's Bring It Back.
I've owned newjerseyseofirm.com since 2012. The site did what I needed it to. Now I want my own house back in order.
What Are Bad Links? Unnatural Backlinks and SEO in 2026
Bad links can cost you rankings, but Google's enforcement has changed. Here's what counts as an unnatural link in 2026 and what to actually do about it.